There’s work.

And there’s Smartwork.

We don’t spend enough time and effort on work that actually creates value. Smartwork is the solution.

Smartwork is a value-driven approach to productivity: a combination of systems, philosophies, and methods created to build and scale impact in people, teams, and organizations.

It’s designed to create more engaged and productive employees, more impactful successes and workstreams, and in the end, a bigger bottom line.

I’m Robert — and I believe in making things better.

After more than a decade of leading people and teams at the largest, most prestigious companies in the world, it became painfully obvious to me that there was a gap in every organization’s ability to leverage the value of their most valuable assets: their people.

The number one reason why teams and organizations plateau, and eventually atrophy, is because there are no systems in place to discover and scale value from within.

This is because typical reward structures and people operations infrastructures are designed to optimize for production and not value, causing burnout in employees and innovation potential that is left to rot before it gets a chance to flourish.

Optimizing for effort over innovation is an easy way out when organizations and teams are developing. However, this is just another way of saying you’d rather your teams work harder and not smarter. The opportunity that I seized upon was to develop a new way of thinking — one that betters everyone.

This is what I call Smartwork.

I help ambitious companies design and execute systems to scale value within their people — raising the ceiling for success and driving progress faster than their competitors.

People Operations

I construct intelligent systems for talent, structures and workflows to drive progress organically while creating a culture of innovation and collaboration.